OTTERBOX
Fall Production
You’re watching your favorite show in bed and suddenly your phone falls on your face. A phone with grip and MagSafe technology is here. Best of all it doesn’t look like your dad’s case. We served up two spots to showcase this award-winning design. Having a photoshoot before the video allows you to have a good grip of the phone case and the creative.
ART DIRECTION
VIDEO PRODUCTION
DESIGN
The LA sun is magic. Warm light and lens flares bring life even to a thin plastic case. While I am sketching the storyboard, lighting inspires the composition and angle for each shot. The brand color is yellow and the sunlight connects our video and photoshoot assets.
LowField is incredible. They are masters at their craft. The struggle between acting as art director and spectator is real when they are doing their thing. Sarah and Stephen communicate through a series of looks and head nods. After the shoot, I tried this approach with my colleagues and quickly learned to leave that level of communication to the professionals.
Sr. Copywriter: Jordan Catalano
Sr. Art Director: David Aragon
Producer: Katie Zitnik
Video Production: Lowfield